Comfortable Daily Application
A balanced serum texture can make the product easier to incorporate into a regular facial care routine.
A targeted cosmetic serum concept built around tranexamic acid for brands developing uneven-tone and discoloration-focused skincare. The formula can be adjusted around active level, supporting ingredients, texture, packaging and destination-market requirements.
Product Direction
Tone-Care Serum
Designed for brands seeking a focused, ingredient-led complexion care proposition.
Capabilities|OEM•Low MOQ•Custom Formulation•Mass Production•In-Stock Products
Product Positioning
Tranexamic acid provides a recognizable ingredient story, but the finished facial serum needs to work as a complete product. Texture, supporting ingredients, application feel and packaging all influence whether the concept feels coherent to the end customer.
A balanced serum texture can make the product easier to incorporate into a regular facial care routine.
The hero ingredient can remain central while the supporting formula is adjusted for the intended product experience.
Spread, absorption, tackiness and after-feel can be considered when developing the final sensory profile.
Active-Centered Design
One Active, Different Formula Directions
Formula Strategy
For facial serum development, tranexamic acid does not have to work alone. A minimalist formula may emphasize the hero active, while hydration or skin-conditioning ingredients can be introduced when they improve the overall product concept.
Development Brief
Formula Development
The hero active is only one component of the finished product. Formula balance, sensory performance, stability and package compatibility all need to be considered before a facial serum is ready for production.
The target pH and complete ingredient system should be assessed together rather than considering the hero ingredient in isolation.
Appearance, odor, viscosity and other relevant characteristics should be monitored through appropriate stability testing.
The selected bottle and dispenser should be evaluated with the actual formula rather than chosen by appearance alone.
The intended shelf life and storage conditions should be supported by suitable finished-product evaluation.
Packaging Direction
Manufacturing Background
Guangzhou Qianlan Biotechnology Co., Ltd. was established in 2004 and operates a reported 200,000㎡ factory with 12 production lines and daily capacity of 500,000 units. The company reports 10,000 mature formulas, 100+ patents, a team of 1,000 and customers across more than 100 countries and regions.
Product Questions
Tranexamic acid is commonly used in cosmetic facial serums positioned around the appearance of uneven skin tone and discoloration. Final product claims should be based on the finished formula and the regulations of the intended market.
A facial serum can be developed with both ingredients when the selected grades, concentrations and overall formula architecture are compatible. Stability and sensory performance should be evaluated before commercialization.
Yes. Hyaluronic acid can be considered as part of the hydration system when it fits the intended texture, formula architecture and product positioning.
A fragrance-free formula direction can be considered. The complete formula still needs appropriate preservation, stability and compatibility evaluation.
Depending on the formula system, the product can be developed toward a watery serum, fluid gel, soft gel or more cushioned facial serum texture. The final viscosity can be adjusted through sample evaluation.
Yes. Bottle capacity, dispenser type, material, color, decoration and secondary packaging can be discussed according to the product concept and order requirements.
MOQ is flexible and depends on the formula, packaging, fill size and production configuration. Requirements can be discussed according to the individual project.
Yes. Identifying the destination market early allows the development process to consider applicable ingredient restrictions, labeling, cosmetic claims and other requirements before finalization.
Next Step
Share your target formula direction, texture, supporting ingredients, packaging and destination market. A clear product brief makes sample development more efficient.
